Digital Impact Awards
PegasusLife is our star in the race for the “Best Digital Rebrand” project in the DIAs, following a major website relaunch and work on making them a more digital brand. We needed to match the PegasusLife online presence with the experience we had when we visited their properties: exclusive, contemporary, premium. We also had to make sure that we made a positive difference to the CX of the primary and secondary target audiences, making browsing less confusing, increasing engagement and especially tackling the issue of 28+ properties existing on separate sites.
Building the new responsive site on Episerver's DXC cloud platform based on audience insights, and ready to support the brand’s long-term ambitions, PegasusLife redefined the online experience for people looking for retirement living.
Better resonance with the target audience, a 31% increase in UK users and 23% more new users meant that this project was a success. See the full PegasusLife “Redefining retirement living” case study here.