Using your customer mapping to inform your digital strategy
We looked at the concept of customer mapping, and how the buyer lifecycle can benefit an entire digital strategy.
To mirror the luxurious experience of glamping, the site needed to showcase high spec accommodation (think spacious yurts and double glazed ‘glamping pods’) and provide effortless booking across desktop and mobile. We responded with a clean, intuitive and image-led interface to highlight comfort and inspire adventure.
Source: Experience Freedom Camping Pods
"Experience Freedom is central to the evolution the Caravan and Motorhome Club brand. We see Freestyle as the perfect fit for helping us to engage with a new generation of explorers."
Georgio Sfakiotakis, Digital Manager at CAMC
With a tight deadline and expectation of growth, we took a minimum viable product approach (MVP) focusing on speedy delivery of key features and a robust back-end system. Our close collaboration with the CAMC team allowed for agile development and reduced risks.
In just two months, Experience Freedom was taken from a concept to a fully-functioning online business. And from London to the Lake District, we can expect many more people to carry on glamping.