Work | RS Components
We aimed for the new rebrand to mirror the inspiring, passionate and creative personality of the DS community.
We created a fresh and dynamic new logo for the DesignSpark brand, designed to firmly connect it with the long-established RS branding.
Along with the new logo we defined iconography and sub-branding, for the various DesignSpark prototyping tools, as well as colour palettes and typography, all of which we formatted for their brand guidelines document.
This acted as a resource for anyone writing about the DesignSpark tools to achieve a consistency of message and product benefits.
We provided messages written from the perspectives of DesignSpark sub-brand as well as the RS parent brand
We held an event at the Google offices in London, inviting some of the industry’s leading engineers to come along and use the new software to innovate and prototype ideas that could help solve energy poverty issues in developing countries.
The event was broadcast live to the community and went on to win awards in the sector.