Case Study | RS Components
We knew from previous research that often the barrier to adopting a new software was a lack of appreciating how easy it is to use it in the first place. RS Components had already spent time on making the software extremely easy to use and master.
We designed integrated, global campaigns where we involved the press and media, celebrities, made use of online streaming and beat our yearly target within the first month.
Most importantly, RS Components became front-of-mind to engineers worldwide and usage of its Design Spark suite spiked.
Between launching a new product, partnering with Practical Action Charity, being supported by Jon Snow, getting engineers into one place and inspiring them work on solutions was critical to the success of the events.
We've even made a call to "all free thinkers" through an integrated print and digital campaign when we launched DesignSpark PCB 6, a rapid prototyping software suite.
Needless to say, we're proud of the long-standing partnership with RS Components.