Design and build
We’ve been building websites for 20 years, so by now we’ve pretty much nailed it.
Audience research and persona developmentBut we don't just stop there. We turn insight into action through digital roadmaps, content strategies, or creative hack sessions, giving you a solid base for strategic transformation or tactical digital campaigns.
User testing and interviews
Customer experience mapping
Executive Director, The Royal College of Obstetricians and Gynaecologists
"The team at Freestyle is extremely thorough in their research and helping us set strategic digital objectives for our organisation. We are extremely pleased with the quality of their work."
Others incorporate the quantitative results of lab tests into measurable change in basket abandonment. Whatever the output, our strategic work always drives an improvement and creates the foundation for more great work.
We generated in-depth personas, then captured their pain points, moments of truth and key brand touchpoints in detailed customer experience maps. This research drove award-winning Voice of the Customer programmes across the RS business.
More recent strategy projects:
Arco: complex user testing and ecommerce improvements
Royal College of Obstetricians and Gynecologists: five-year digital roadmap
Swim England: audience experience mapping