Leaders must understand these behaviour changes to take advantage of the new mindset and engage the audience, subscribe more people and create new streams of value.
In this playbook you’ll:
◼︎ See where people find value in their experience with memberships and why that has changed
◼︎ See what you can do about the 3 out of 5 users likely to cancel some of their memberships in 2021
◼︎Identify your new competition
We lift the lid on the most impactful 5 ways in which member organisations can exceed expectations for their members in 2021 and beyond