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Measuring customer experiences

 27 May 2020 🔥11 AM BST
 | Online event


After hearing the stories of HM Passport Office, Monzo and Thriva Health about
humanising digital experiences, Tonic's next adventure revolves around measuring CX.

What are the tools available to you? Where do you start?
How do you understand the data? What is important?
How do you move forward?

Our speakers:

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Stephen O'Brien

An advisor at UK Tech Startup OIG and Special ProjectsDirector at Canon Europe, Stephen has worked in Digital since helping launch Data Distilleries in 1999, now part of SPSS. Founder of London Agency DC Interact in 2003 (now WCRS) and Social Analytics Business Awedience (sold in 2016), he led the launch of BlackBerry 10 worldwide, running a 150 strong team based in New York, winning five Marketing Industry Awards in the process.

His earlier background is in IT consulting and Data, setting up the first Data Mining operation at BT UK in the Nineties.
Outside of work he races small boats and plays drums in a band.


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Holly Emblem

Holly is a data scientist at Microsoft Xbox Game Studio Rare Ltd. Holly's interested in how data can inform great products and services, as well as how quantitative information can be paired with qualitative feedback.

In her talk, she'll share her team's insight toolkit and also be delving into some interesting insights around the relationship between CX metrics & the broader business metrics (or KPIs) ecosystem.

Join us from the comfort of your own home:



Join the series of events inspiring digital leaders to innovate and accelerate their impact, so they can deliver better experiences for their customers. 🤘












This event is hosted by Freestyle.
We bring clarity to complexity creating memorable customer experiences.