Why you need a slush fund and how to start budgeting for one
What's a slush fund, how can it help innovation and how do you start planning for one? Freestyle Innovation Director Tom Downing explores it all.
Article | by Julia Protesaru
We looked to explore ways in which we can bring digital journeys closer to a more fulfilling, value-adding and more human experience.
The evening kicked off with some great food and drink, and Tom Downing from Freestyle made a start on the subject of humanising the digital experience using technology to trigger emotions.
🧠 Top takeaways included:
Freestyle's Tom Downing at Tonic 05, Birmingham
🛂 Next, Julia Bellis from Equal Experts took the stage to show us how she helped HM Passport Office’s (HMPO) renewal process decrease from 3-4 days of filling in forms and finding a photo booth, to 15 minutes.
Equal Experts' Julia Bellis at Tonic 05, Birmingham
💸 Monzo’s Harry Ashbridge brought us closed to a humanised customer experience by exploring the world of words, their impact on customer experience and ultimately on the business’ income.
Monzo's Harry Ashbridge at Tonic 05, Birmingham
We ended the evening with some late drinks, new connections and fresh ideas to take into work to humanise CX. And if the above sounds like something you’d like to be part of, our next event is on the 23rd of April, when we’ll be looking at measuring the customer experience.
📸 And in case you're curious, the full photo gallery is available here.