2 Days of B2B Online and Great Coffee
Armed with bags of coffee from our favourite local supplier, a bunch of us headed over to Amsterdam for the annual B2B Online conference for manufacturers and distributors. We had great conversations, fantastic presentations and insightful roundtables.
Going for Gold…
It wouldn’t be a Freestyle bulletin without an Award win, and this one came from the International B2B Marketing Awards, where our team won Gold as the agency with the Best Use of Content Marketing for our work with SAXOPRINT. Great job from the whole team! If you want to find out more about the work we did to win this, check out the case study here.
Talent, Technology, Business Expectations and Leadership
Another event we attended in November was the Confederation of British Industry (CBI) annual conference, with an amazing line up of speakers, including Theresa May and Jeremy Corbyn. Although there were several contenders, the talk that got through to us the most was given by Caroline Fairbairn, CBI Director General, where she covered everything from China to Brexit and explained why we are never going to progress without coming together and creating new partnerships. In her conclusion she was optimistic about the future and relating to Brexit, she had this to say: “We can use this as a moment for new possibilities, new solutions to old problems. But it must be about getting beyond the divisions and working together”.