B2B customers are people too
We thought it was about time we reflected on the state of B2B marketing and introduced you to some of the clients we’ve collaborated with in recent months, tackling some of the big topics in B2B: customer centricity, digital transformation, personalisation, IoT.
But to kick off, we’re looking at cultivating the human element of B2B marketing, through saying ‘bye 2 boring’ content. Our thanks to Brammer’s Peter Smart for sharing his thoughts.