Prototyping fundamentals (Part 1)
Outside the design department, there is still quite a lot of confusion about prototypes. Our Creative Director dives into what prototyping is and ultimately why brands should ask for it.
Panel discussion | Video
A big thank you to our speakers:
Holly Porter, Membership Director @ BCS, The Chartered Institute for IT
Ryan Hall, Founder of Hoohaa, Niche fragrances on subscription
Alan Cooper, Founder of Freestyle, Producers of the Membership Organisations - Staying relevant in 2021 research paper
And to our chair, Morag Cuddeford-Jones - business journalist, author and analyst.