The Freestyle way

Get a feel for what it's like to work with us.


Our beliefs

Experience over frictionless.

We dig deep to create memorable, meaningful experiences that differentiate your brand and drive advocacy.

Experiments over 'best practice'.

Best practice is born from the past. We experiment for the future.

Outcomes over outputs.

We prioritise results to create long-term, strategic success.

Our process

Explore. Experiment. Create.


We leverage audience insights, combining data and empathy, to understand the bigger picture and wider context.

  • Audience insight
  • Jobs to be done
  • Journey mapping
  • Experience profiling
  • Cohort personas
  • Data analysis
  • Behaviour analysis

We start by understanding your business positioning, context and ambition, to unlock meaningful value.

  • Market insight
  • Business immersion
  • SWOT
  • Business model canvas

We act as your strategic partner to identify the priority areas for driving revenue, growth and advocacy.

  • Opportunity ranking
  • Investment prioritisation
  • Problem framing
  • Measurement planning


We challenge conventional best practices, experimenting with technology and design to differentiate your brand experience.


  • Product concepting
  • UX
  • Prototyping
  • Experience design
  • Ending design
  • Value proposition development

We analyse explicit and implicit data to validate how UX design impacts your audience, to find the best solution.


  • Desirability
  • Viability
  • Feasibility
  • Usability testing
  • Salience and recall


We embrace the latest technology and leverage our tried and tested expertise to lead the way forward when creating digital experiences.


  • Digital roadmap
  • Sprint planning
  • Website development
  • iOS and android app build
  • Product and service development

We go beyond the numbers to provide insights into project success and give recommendations for continued improvement.


  • Usability testing
  • Salience and recall
  • NPS and user surveys
  • Measurement and analysis
  • Improvement backlog

We treat the user experience as a continual work in progress, always looking for new ways to achieve even better results.


  • On-going product and service development
  • Iteration sprints
  • Optimisation


Working with us.

Partners not accounts.

Trust is at the heart of our partnerships, which is why you’ll find us to be transparent and straightforward. You’ll know what we’re up to, how things are evolving, and you have direct access to our experts.

We act as an extension of your team. It’s why we’ll welcome you to join us in working in our studio, so you too can continue to feel inspired and energised by the Freestyle vibe.

Being your partner also means we’ll always be thinking beyond the current project, to make sure you stay relevant in a fast-moving world.

From the people we've worked with



CMO, Bostik

"From facilitating stakeholder workshops across three continents, to developing a state-of-the-art technology platform, Freestyle transformed our digital experience."

Some awards we've won


Patrick 1.png

Patrick King

Business Development Director


Let's get started.

Drop Patrick a line to chat about your next project.